This Week: Researching a Potential Employer
Congratulations — you’ve been invited to an interview! 🎉
That’s a big step. One of the best ways to increase your chances of success is to spend a little time researching the potential employer ahead of the interview.
Here are some practical ideas to help you prepare:
1. Find the Location
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Look up where the employer is located.
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If the interview is in person, check the address and review a map so you know exactly where you’re going.
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If possible, consider driving by the location ahead of time to reduce stress on interview day.
2. Confirm the Interview Time
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Double-check the date and time of your interview.
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For virtual interviews, confirm the time zone.
A mix-up between Central Time and Pacific Time can easily lead to a missed interview. -
When in doubt, confirm the time by email.
3. Look for an Employee Handbook
Some organizations publish an Employee Handbook (also called an Employee Manual, Staff Handbook, or Company Guidebook).
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These documents often explain company values, expectations, and workplace culture.
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You may be able to find one online, especially for public organizations or educational institutions.
4. Check Recent News
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Try a Google search using the employer’s name plus the word “news.”
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This can help you learn about recent developments, achievements, or challenges.
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Mentioning something current in an interview shows genuine interest and preparation.
5. Review Annual Reports (If Available)
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Some organizations publish Annual Reports that summarize the past year and outline future goals.
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Search the employer’s name along with “Annual Report.”
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These reports can provide insight into priorities, growth areas, and long-term direction.
Final Thought
Making it to the interview is an accomplishment in itself.
Taking time to research the employer shows professionalism, preparation, and genuine interest — all of which can help you stand out.
Good luck with your interview!