Sales Cadence – ideas for follow up for job hunting
Learn from Sales/Recruiting
I sometimes learn more about the job process by reading about sales/recruiting (I am not a recruiter or Human Resources (HR) person myself). The following are my guesses of what I think can improve a job search.
Sales Cadence
I read about a concept called sales cadence.
We can describe sales cadence as:
“a sales cadence is a sequence of different sales activities and methods whose main idea is to establish a contact with a prospect, engage them, and nurture them into becoming your customer. What’s also an indispensable part of any sales cadence is a timeline, that is a frequency of these activities.” (p. 86)
From the Ultimate Cold Email Outreach Playbook by Autoklose. (From https://autoklose.com/books/cold-email-playbook/)
As I understand it, sales cadence is a schedule set along a timeline composed of different ways to contact a prospect. The timeline goes from initial contact to follow-up. The goal of the contacts is to change a prospect into a paying customer. The major methods of contact were the phone and e-mail. An important concept was a follow-up from the initial contact to increase the prospect’s odds of becoming a paying customer.
Could Sale Cadence apply to Job Hunting?
Could there be an ideal “sales cadence” schedule for job hunters? Is there an optimal timeline of activities that a person could do to move a job application to an interview??
My thoughts about the timeline for job-Hunting
Here are my thoughts about a timeline to move from job applicant to interview (not covering steps after an interview).
Get the name for the cover letter (first two contacts with a potential employer)
(Skip the step if already have a name for a cover letter)
- 1st contact with a potential employer
Send an e-mail to Human Resources (or recruiting) to find the name for a cover letter.
- 2nd contact with a potential employer
(After some time) – if you do not receive any information, follow up e-mail with a phone call to Human Resources (or recruiting) to find the name for a cover letter.
(You may not be successful in finding a name to a cover letter)
Apply for the Job Position (3rd contact with a potential employer)
Fill out an application to apply for the job position
At the same time, also send out an e-mail to your potential boss
Follow up with E-mail (4th contact with a potential employer)
(If you hear nothing after some time)
Follow-up with an application with an e-mail
(E-mail your potential boss if known otherwise someone in Human Resources/Recruiting)
Follow–up with Phone Call (5th contact with a potential employer)
(If you hear nothing after some time)
Follow–up with a phone call
(Call your potential boss if known otherwise someone in Human Resources/Recruiting)
So, these could be five potential contacts you could make with a potential employer to move a job application to an interview. You may be able to use a table to track your progress in the job search.
Thoughts of mine on how to improve the job search through follow-up – what are your thoughts. Let me know by writing an e-mail message to helpfulfeedback@yahoo.com.